It's A Lifestyle
“Bear Down.” You hear it every day around the University of Arizona. It’s a rallying cry for students and alumni around the country. While it embodies the pride that every UA student feels towards his or her alma mater, Bear Down should not be confused merely as a school motto.
Bear Down is a way of life for every University of Arizona student, past and present. The University has established the Bear Down Life movement as a way of reminding students that they are forever Wildcats.
If you’d like to be a part of the Bear Down Life spirit and ceremony, tag your photos with #BearDownLife.